JC Bravo is a jewel of the Valle de Guadalupe, boasting a story and producing wines that are wholly unlike any other to be found in Mexico’s most established and recognized viticultural region. It is a small, family-run operation that is situated in Ejido El Porvenir in the heart of the Valle de Guadalupe. The winery was founded and is headed by Juan Carlos Bravo, the only head winemaker of a winery in the region to have been born and raised in the Valle de Guadalupe itself. The wines are produced from a single estate vineyard of Carignan, and Palomino Fino, which was planted by Juan Carlos’ father and grandfather in the 1940s and which has remained carefully-tended by the family’s hands since those early days. Juan Carlos was raised with an intimate relationship to the vineyard, learning to tend and care for it from his earliest childhood. Initially, the family sold grapes to neighboring wineries who would use them in their own production, however changing market and economic conditions eventually left the Bravo family without buyers for their grapes. However, rather than succumbing to the pressures to replant other varietals or other crops altogether, Juan Carlos was committed to his belief in his family vineyard and, through the help of the region’s pioneering wine advocate Hugo D’Acosta and his local winemaking school “La Escuelita”, Juan Carlos acquired the skills and knowledge to make wine and began producing wines himself in the early 2000s. They are now recognized as some of the finest wines being produced in the Valle de Guadalupe region.